When an organization or institution crosses an uncrossable line, it is important to let out a howl. The SCA (Specialty … More
Author: Rachel Northrop
Decathlete Coffee
Today I watched thousands of runners power through the NYC Marathon; a few weeks ago I rode 30 miles around … More
Posing vs. Dancing
There is much to love about the trend toward differentiated coffee bought and sold according to uniqueness of flavor profile … More
Things Craft Coffee Can Teach Us About Forever Young America
I recently watched the Netflix docu series Chef’s Table for the first time, and suddenly everything about craft coffee trends … More
Realigning All the Empathy
These days, everyone seems to be talking about empathy–how to feel more of it, what to do with it, and … More
About that $18 Cup of Coffee
About that $18 cup of coffee in Brooklyn that went viral. What’s up with it? Why does it cost $18 … More
When America Speaks
Something incredible happened yesterday. – Without any centralized organization, millions of people around the world took to the streets to … More
The Importance of Inefficiency and the Danger of Detail
Specialty coffee is overwhelmingly inefficient. This inefficiency might be the one unilateral criterion that makes certain coffee special and … More
Southdown: A Place You Want to Be
Southdown: A Place You Want to Be One of the unexpected benefits of working for an importer is that … More
Dispassionate Coffee
People have a lot to say about their passions for coffee, myself included. Because coffee is indeed an addictive caffeinated … More
Fat Neighbors
Some people have more money, resources, good looks, connections, and formative educational training than others. That’s life. In the case … More
Coffee in 2016
It’s a new year and there is everything to look forward to in life in general and especially in world … More
New York Coffee Festival
It’s happening. The New York Coffee Festival opens tomorrow, and not only will coffeepeople from New York be representing hard, … More
Celebrate the Good
Coffee, like everything else, is not perfect. Coffee regularly gets negative press of being exploitive on one end and elitist … More
Celebrity Farmers
Way back in the post Division of Decision I suggested that we don’t always know what me mean by the … More